It’s hard to understand the inspiration behind H&M’s recent advert- a young black child wearing a green hoodie with the phrase “Coolest monkey in the jungle”
In the little while it was online, before it was taken down, it caused a ruckus on social media, seeing celebritities like The Weeknd and G-eazy putting an end to their partnership with the brand, as well as LeBron expressing how distasteful the ad is.
The Swedish based fashion brand has now issued an apology and pulled out the product from all of its stores, but the debates and outburst still continue.
While the ad was not intended to be racist, the deductible (racist) insinuations surrounding the word “monkey” when used in direct correspondence to a black kid, should unmistakably be known to the H&M PR division.
In common conversation, “monkey” is a popular way to refer to kids (white or black).